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INNOVATION and CUSTOMER VALUE PERCEPTION: A CASE STUDY in FURNITURE SECTOR - Softcover

Vương Quang, Hưng; Ghadiri, Seyed Mohammadreza; Khalil, Khairir

 
9786203860689: INNOVATION and CUSTOMER VALUE PERCEPTION: A CASE STUDY in FURNITURE SECTOR
Softcover
ISBN 10: 6203860689 ISBN 13: 9786203860689
Verlag: LAP LAMBERT Academic Publishing, 2021

Inhaltsangabe

Nowadays, comprehensive innovation in a creative way will create value for customer & business efficiency. Innovation facilitates firms to maintain competitive advantages and high competitiveness in the same market segment. Besides, enterprises will use innovation to make a new market and reduce competition by reshaping consumer value. However, nowadays customers have become smarter with the development of digital technology. Therefore, for a long time, large enterprises have innovated solutions to bring customers experience when buying their products. This makes customers have different perceptions and make customers happy.

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Über die Autorin bzw. den Autor

Dr. Vuong Quang Hung (Dr. Hung) is the Chief Executive Officer/President of INNOVATOR Consulting group JSC., which is a management consulting and trading promotion in Vietnam. Dr. Hung holds a Doctorate in Business Administration from the University of Information Technology and Management, Rzeszow, Poland.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
6203860689
ISBN 13 
9786203860689
Einband
Taschenbuch
Anzahl der Seiten
156
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
SIA OmniScriptum Publishing
customerservice@vdm-vsg.de

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