Paronymic constructions in the text English advertising - Softcover

Paronymic constructions in the text English advertising

Taschenbuch. Zustand: Neu. Neuware -Today, advertising communication is becoming increasingly important. In the modern world sufficient attention is paid to a detailed study of its many aspects.Advertising has a significant impact on the formation of lifestyles and attitudes of the population. Advertising undoubtedly plays an important role in the modern world, but the linguistic specificity of its components, for example, slogans, which are short memorable phrases at the end of the commercial, which are unintentionally fixed in the buyer and consumer's memory, remains insufficiently studied. In addition, even in Russian advertising, you can often find translated phrases from English-language commercials or in the original interpretation. Advertising is a separate functional style, it is characterized by an extensive system of genres: advertisements, advertising slogans, advertising slogans, articles, and more. The main characteristics of advertising is a certain sphere of application and its linguistic properties. Undoubtedly, advertising texts are influenced by various styles, but nevertheless, it is a separate functional and stylistic unity.Books on Demand GmbH, Überseering 33, 22297 Hamburg 60 pp. Englisch. Artikel-Nr. 9786203548129

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