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An Omnichannel Strategic Framework: For the Micro Cultural and Creative Industry - Softcover

Lin, Aleck Chao Hung

 
9786203202205: An Omnichannel Strategic Framework: For the Micro Cultural and Creative Industry
Softcover
ISBN 10: 6203202207 ISBN 13: 9786203202205
Verlag: LAP LAMBERT Academic Publishing, 2021

Inhaltsangabe

Very few studies have investigated omnichannel strategies with a focus on the Micro Cultural and Creative Industry. Thus, this book hopes to raise awareness of this vital issue. The new omnichannel strategic framework and the concepts advanced in the following chapters are aimed at enhancing current business and commerce practices and explicating new thoughts on how to operate cultural and creative firms with a global outlook. At the time of writing in 2020, the Covid-19 pandemic remains serious and many micro firms or local businesses are struggling because of it. In the last part of this book, some additional management suggestions are proposed for the operators of local firms, with a view to helping them if they should find themselves in encountering difficult circumstances, whether at present or in the future.

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Über die Autorin bzw. den Autor

Aleck C. H. LIN is an Associate Professor in the Department of Arts and Creative Industries, National Dong Hwa University, TAIWAN. Lin's research interests lay in  emotional computing, strategic development of web information systems, multimedia interactive systems, online knowledge dissemination, and theoretical foundation of information systems.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
6203202207
ISBN 13 
9786203202205
Einband
Taschenbuch
Anzahl der Seiten
184
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Verlag Unser Wissen
customerservice@vdm-vsg.de

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