The Expectation of Audience on Local Cable Television: With Special Reference to Namakkal District - Softcover

Inhaltsangabe

In the advent of globalization, this has made an impact in various industries and institutions. The mass media too had to face the force of globalization. The global media is getting more intricately involved in daily life. But the local cable channels got achievements in the thing; they are the true competitors for the global channels. Local cable channels have local essence in their programs, while the global channel doesn’t have local essence. There is a regular improvement in local cable channels and an increase of audience for local cable channels. The content in local cable channels is different from satellite channels. The study on the audience expectation will enhance the local cable channel owners formulate to consider their audience what they expect from them. The audience is a very vital concept throughout media studies.

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