Customers Perception towards Retail Banking Service of Commercial Bank: A Survey in Erode District - Softcover

Sivasubramaniam, Anbarasu

 
9786202669610: Customers Perception towards Retail Banking Service of Commercial Bank: A Survey in Erode District
Softcover
ISBN 10: 6202669616 ISBN 13: 9786202669610
Verlag: LAP LAMBERT Academic Publishing, 2020

Inhaltsangabe

The study has the following secondary objectives:1. To review the retail banking services offered by the selected commercial banks in Erode district.2. To find out the factors influencing the customers to prefer retail banking services from the selected commercial banks in Erode district.3. To study the level of satisfaction of the customers towards retail banking services of the selected commercial banks in Erode district.4. To compare the service quality dimensions of the retail banking of public and private sector commercial banks in Erode district.5. To offer suitable suggestions to improve the effectiveness of the retail banking services of the commercial banks based on the findings of the study.

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Über die Autorin bzw. den Autor

DR.ANBARASU SIVASUBRAMANIAM has completed his B.Com., M.Com., M.Phil.,PGDCA.,M.B.A.,Ph.D., Degree.He is having more than 15 Years of Teaching Experience,among that he is having 6 Years of Experience in Foreign Universities.He worked in MNC Companies for 3 Years.Currently he is working as a Professor in an reputed Institution.He is an Author of Book

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
6202669616
ISBN 13 
9786202669610
Einband
Taschenbuch
Anzahl der Seiten
200
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Fastbook Publishing
customerservice@vdm-vsg.de

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