The Role of Leadership in the Management of a Project - Softcover

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Studying the role of leadership in advertising agencies projects is a very important exercise. One of the reasons is that advertising agencies are mostly not dependent on any organizations. They are just like tailors. Companies entrust them to create their ads, plan how, when and where it should be delivered and hand it over to the customers. These agencies take all the efforts for selling the product of the clients. They need to have a group of people experts in their particular fields, thus helping the companies or organizations to reach their target customer in an easy and simple way. As Said in The PMBOK Guide Leadership is the ability to get things done through others… focusing the efforts of a group of people toward a common goal and enabling them to work as a team. In this fast moving world, managers cannot work alone, they need to be helped by leaders who can bring motivation toward the achievement of those objectives and goals. While large corporations may be able to survive for short periods of time without great leadership in place, the opposite is often true for small businesses...

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