Verwandte Artikel zu Generating Revenues via AI-Enhanced Customer Experience

Generating Revenues via AI-Enhanced Customer Experience - Softcover

Fazio, Marco; Preveden, Vladimir

 
9786202221429: Generating Revenues via AI-Enhanced Customer Experience
Softcover
ISBN 10: 6202221429 ISBN 13: 9786202221429
Verlag: AV Akademikerverlag, 2019

Inhaltsangabe

Building upon Rossi-Lamastra, Haefliger, “Phenomenon-based research strategies” an empirical investigation of Artificial Intelligence (AI) implementations within the sphere of customer lifecycle was conducted. Thus, the goal of this book is further AI research on its embryonic state to prepare a basis for the growth stage that will follow. To do so, well-established companies in several industries with active AI implementations were examined, resulting in the development of the AI-CX framework for analyzing Artificial Intelligence within the 6 phases of the customer lifecycle: need, awareness, interaction, purchase, engagement and advocacy.

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Über die Autorin bzw. den Autor

Born in a Sicilian family involved in the wine business and raised in a multicultural environment, I have never stopped seeking solutions for a world of business uncertainties. Currently working for Adidas within digital, I seek to discover consumer needs through technology.

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Verlag
AV Akademikerverlag
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
6202221429
ISBN 13 
9786202221429
Einband
Taschenbuch
Anzahl der Seiten
208
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Fastbook Publishing
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland