Grocery Shopping Behaviour of Consumer on Mobile Apps: With Reference to Indian Consumers - Softcover

Shukla, Anuja; Sharma, Shiv Kumar

9786202018753: Grocery Shopping Behaviour of Consumer on Mobile Apps: With Reference to Indian Consumers

Softcover

ISBN 10: 6202018755 ISBN 13: 9786202018753

Verlag: LAP LAMBERT Academic Publishing, 2017

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Consumer is the King of Markets today. With the advancement in technology the way of shopping has changed from traditional kirana stores to the modern mobile app based shopping. This book is a look into the behaviour of consumers purchase. The study mainly focuses on Indian consumers. The study in-depth describes the various aspects of details undertaken and step by step procedure to scientific data analysis. The results are shocking and very true. The marketers can benefit by the use of this study.

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�ber die Autorin bzw. den Autor

Anuja Shukla is a Ph.D. candidate in Management at Dayalbagh Educational Institute, Agra.She is UGC (NET) qualified, M.Phil, MBA, MA (Economics).Prof. Shiv kumar Sharma is a Professor in Department of Management at Dayalbagh Educational Institute (Deemed University), Agra. He is an IIM-A almnus. He has evaluated over twenty dozen thesis.

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