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Innovation Management A Business Development Approach: Innovation a Need of Every Business - Softcover

Gaikwad, Anil; Kanthe, Rajesh

 
9786200487056: Innovation Management A Business Development Approach: Innovation a Need of Every Business
Softcover
ISBN 10: 6200487057 ISBN 13: 9786200487056
Verlag: LAP LAMBERT Academic Publishing, 2019

Inhaltsangabe

Business and Innovation is essential for business survival in highly competitive markets where it is increasingly difficult to differentiate products and services. Innovation is important for the following reasons:• It allows businesses to expand their customer base by refreshing the market with new and improved products.• It is a key component of competitive advantage and helps companies stay ahead of competitors before rivals’ innovations take market share.The Book Highlights on various aspects of Innovation Management to Business Process and will help in creating awareness among business organizations to go for Innovations in Business Functions and make the business firm profitable.

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Über die Autorin bzw. den Autor

About the Author Dr. Anil T. Gaikwad is working as Associate professor in Bharati Vidyapeeth's Institute of Management , Kolhapur. Dr. Rajesh Kanthe is working as Director of the same Institute Both of them are  actively involved in various social activities through NSS Unit of the Institute. They are on various bodies of the University.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
6200487057
ISBN 13 
9786200487056
Einband
Taschenbuch
Anzahl der Seiten
132
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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