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CRM Practices in Banking Sector: A Study of Select Banks - Softcover

Malipatel, Anuradha Reddy; Akula, Ravi

 
9786200454270: CRM Practices in Banking Sector: A Study of Select Banks
Softcover
ISBN 10: 6200454272 ISBN 13: 9786200454270
Verlag: LAP LAMBERT Academic Publishing, 2019

Inhaltsangabe

The Present book titled "CRM Practices in Banking sector" is the ideal text for anyone taking CRM as specialization. This book focuses on the concept of CRM, CRM practices in SBH and ICICI banks. The book covers the theoretical framework of CRM, the perspectives of customers towards customer relationship management practices of SBH and ICICI banks. The customers' satisfaction towards the banking services of SBH and ICICI is also covered in this book.Finally, it encompasses the bankers' perspectives towards CRM. This book highlights the trends and latest developments in the CRM area in the banking industry.

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Über die Autorin bzw. den Autor

Dr. M. Anuradha Reddy is the Head of the Department of Commerce, Palamuru University, Mahabubnagar, Telangana State, India. She has attended and presented more than 20 papers at national and international conferences. Dr. Ravi Akula is a Chairperson, Board of Studies in Commerce, M G University, Nalgonda, Telangana State, India.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
6200454272
ISBN 13 
9786200454270
Einband
Taschenbuch
Anzahl der Seiten
220
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
VDM Verlag Dr. Müller
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland