Factors Influencing the Rural Customers towards Online Shopping - Softcover

Kandan, Jayaprakash

 
9786200092465: Factors Influencing the Rural Customers towards Online Shopping
Softcover
ISBN 10: 620009246X ISBN 13: 9786200092465
Verlag: LAP LAMBERT Academic Publishing, 2019

Inhaltsangabe

The main aim of the study is to identify the factors influencing online buying behavior of the rural consumer. The study intends to find answers to most preferred website, prime products purchased by rural consumers and various dimensions of rural consumers in the study area. The present study is based on the opinion of rural consumer. Opinion and the suggestions from the respondents incorporated herein would provide guidelines for future course of action to be followed by online retailers.

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Über die Autorin bzw. den Autor

Dr. K. Jayaprakash received Ph.D in Marketing Management from Bharathiar University and is working as Associate Professor at Sree Saraswathi Thyagaraja College. He has published more than 17 research papers in reputed National and International Journals. He has completed minor research project sponsored by UGC.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
620009246X
ISBN 13 
9786200092465
Einband
Taschenbuch
Anzahl der Seiten
72
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Fastbook Publishing
customerservice@vdm-vsg.de

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Riga
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