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Factors That Influence Consumer Satisfaction with OFD in Malaysia: DE - Softcover

Tan, Hui Kok; Wee Eng Kim, Vincent

 
9786138955825: Factors That Influence Consumer Satisfaction with OFD in Malaysia: DE
Softcover
ISBN 10: 613895582X ISBN 13: 9786138955825
Verlag: Scholars' Press, 2021

Inhaltsangabe

In 2017, Malaysia's online food delivery boomed. There are numerous food ordering service platforms on the market, including FoodPanda, Uber Eats (now changed to GrabFood), Honestbee, Dahmakan, DeliverEat, Running Man Delivery, etc. Hence, this research aims to identify factors that continue to influence Malaysian consumer satisfaction with online food delivery after the COVID-19 pandemic and in the future. The results show that perceived price, promotion & discount, convenience motivation, service approach quality, and food quality positively impact the trend factors of OFD services. These findings can provide essential insights for OFD service providers, the restaurant industry and academics, critical for OFD services to improve consumer satisfaction.

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Über die Autorin bzw. den Autor

Tan Hui Kok is a senior UI/UX designer and art director with long-term work experience in the design industry. He has more than 18 years of experience in advertising, branding, UI/UX, web design, motion graphics, typography and photography. Tan Hui Kok received an MBA degree from Veritas University College, Malaysia.

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Verlag
Scholars' Press
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
613895582X
ISBN 13 
9786138955825
Einband
Taschenbuch
Anzahl der Seiten
124
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Fastbook Publishing
customerservice@vdm-vsg.de

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Riga
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