Reveals the enduring lessons of the first industrial titans -- John D. Rockefeller, Andrew Carnegie, J.P. Morgan, & their contemporaries, who dared to think big & in the process changed the business landscape forever. A treasure trove of insights from the pioneers of the industrial age, this unique book captures the raucous energy of the period from 1870 to 1930 -- & draws direct parallels between that era & our own age of uncertainty & opportunity. From corp. venturing to winning the talent wars, the "robber barons" (so-called because of their disproportionate accumulation of wealth) wrote the rules that have guided bus. -- & soc. -- for over a century & continue to serve as wise counsel to anyone making their way in today's explosive marketplace. Illus.
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