The Beauty of Time Travel: The Work of Ramdane Touhami and the Agency Art Recherche Industrie for Officine Universelle Buly - Hardcover

 
9783967040197: The Beauty of Time Travel: The Work of Ramdane Touhami and the Agency Art Recherche Industrie for Officine Universelle Buly
Hardcover
ISBN 10: 3967040194 ISBN 13: 9783967040197
Verlag: Die Gestalten Verlag, 2021

Inhaltsangabe

How does one reinvent an old brand, and revive it in the 21st century? For Ramdane Touhami It all started with a Balzac novel, a flea market find, and a jolt of creative inspiration. Rebuilding one of Paris’ long-forgotten apothecaries, Officine Universelle Buly was reestablished in 2014. Polymath creative director and entrepreneur Touhami infused an appreciation for all things vintage with a spirit of conquest and innovation to offer a coveted-catalogue of premium products―often slightly quirky, but always elegant, refined, and delightful. A veritable handbook for creating a desirable, unique, and authentic brand, this book describes French savoir faire at its best, and recounts Buly’s unusual adventures from 1803 to the present, conveying the best of traditional retail, such as personalization and craftsmanship, with the indispensable values of today, like sustainability and digitalization. Extensively illustrated with prints and photographs, The Beauty of Time Travel takes readers on a journey across the centuries to discover the history of the perfumery, as well as of its design, typography, and advertising. This comprehensive work explores the themes of flamboyance and French-style service, Buly’s management philosophy, designing and producing the perfect product, fighting for a plastic-free range, the need to ground the local within a globalized system, and what our obsession with beauty means. Presented by its protagonists, The Beauty of Time Travel dissects the Buly universe from A to Z, looking at it’s appetite for reinventing traditions whilst revealing the stories, tricks, and (almost) all its secrets.

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Über die Autorinnen und Autoren

RAMDANE TOUHAMI ist ein international bekannter Designer, Kreativdirektor und Unternehmer. Seit den 1990er Jahren hat er eine Reihe von erfolgreichen Mode- und Einzelhandelsunternehmen in Paris, London, Tokio und New York gegründet. Officine Universelle Buly ist dabei in der Kosmetikwelt weltweit für sein herausragendes Branding bekannt.

RAMDANE TOUHAMI is an internationally renowned designer, creative director, and entrepreneur. Officine Universelle Buly is known globally in the cosmetics world and also for its approach to branding. Touhami continues to head the brand alongside partner Victoire de Taillac.

Von der hinteren Coverseite

It all started with a Balzac novel, a flea market find, and a tag. Less than a decade later, Buly 1803 is a true heavyweight of the beauty industry, sold pretty much anywhere in the world, with over 300 employees, and an infinite -and coveted- catalogue of premium beauty products. But how did founders Ramdane Touhami and Victoire de Taillac revive this forgotten brand from the 19th century and transform it into the much loved name it is today? This book dissects the Buly 1803 universe from A to Z, revealing the stories, tricks and (almost) all its secrets: from the old Swiss printer where fonts are created, to the worldwide, ever-lasting journey in search of ingredients, and the unique philosophy behind it all.

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Verlag
Die Gestalten Verlag
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
3967040194
ISBN 13 
9783967040197
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
440
Herausgeber
Gestalten, Agency Art Recherche Industrie
Kontakt zum Hersteller
Die Gestalten Verlag GmbH & Co.KG
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