Copy Paste: How Advertising Recycles Ideas - Hardcover

La Pompe, Joe

 
9783899556902: Copy Paste: How Advertising Recycles Ideas
Hardcover
ISBN 10: 3899556909 ISBN 13: 9783899556902
Verlag: Die Gestalten Verlag, 2016

Inhaltsangabe

Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad ―au contraire. They have been presented at major industry conferences and some have even won awards ―but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

For nearly 20 years, Joe la Pompe has pursued a passion for uncovering identical adverts. Working undercover, today he is the world’s best known “copycat hunter”. The French blogger is followed by advertisers from around the world, who love his revelations. Until he catches them, that is. Copy Paste, his third book, campaigns for more creativity. You will have to read it at least twice.

Von der hinteren Coverseite

Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer.

Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad - au contraire. They have been presented at major industry conferences and some have even won awards -but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Die Gestalten Verlag
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
3899556909
ISBN 13 
9783899556902
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
228
Kontakt zum Hersteller
Die Gestalten Verlag GmbH & Co.KG
sales@gestalten.com
hello@gestalten.com

Mariannenstr. 9/10
Berlin
10999
Deutschland

Weitere beliebte Ausgaben desselben Titels

9789995933197: Copy Paste: How Advertising Recycles Ideas

Vorgestellte Ausgabe

ISBN 10:  9995933195 ISBN 13:  9789995933197
Verlag: MM Publishing and Media SA (Mais..., 2016
Hardcover