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First Things First!: New Branding and Design for New Businesses - Hardcover

Gestalten

 
9783899556711: First Things First!: New Branding and Design for New Businesses
Hardcover
ISBN 10: 3899556712 ISBN 13: 9783899556711
Verlag: Die Gestalten Verlag, 2016

Inhaltsangabe

Creative outsiders and first-time founders are redefining what used to be called corporate design in a more holistic and playful way. A breath of fresh air from a new breed. Striking corporate design is a must-have for any new business. For the outsiders and first-timers entering the market, corporate design is not an add-on, it is part of the soul of the business itself. And it demands fresh ideas unfettered by standard approaches. This book presents real examples from shop owners and mechanics, dentists and organic farmers ―businesses discovering corporate design for the first time ―as well as from traditionally creative companies like marketing agencies or restaurants, and hotels. With profiles and photographs it explores their novel approaches to corporate design.

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Creative outsiders and first-time founders are redefining what used to be called corporate design in a more holistic and playful way. A breath of fresh air from a new breed

Striking corporate design is a must-have for any new business. For the outsiders and first-timers entering the market, corporate design is not an add-on, it is part of the soul of the business itself. And it demands fresh ideas unfettered by standard approaches. This book presents real examples from shop owners and mechanics, dentists and organic farmers ?businesses discovering corporate design for the first time ?as well as from traditionally creative companies like marketing agencies or restaurants, and hotels. With profiles and photographs it explores their novel approaches to corporate design.

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Verlag
Die Gestalten Verlag
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
3899556712
ISBN 13 
9783899556711
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
256
Herausgeber
Klanten Robert, Sinofzik Anna
Kontakt zum Hersteller
Die Gestalten Verlag GmbH & Co.KG
sales@gestalten.com
hello@gestalten.com

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