The Little Know-It-All, Expanded and revised edition 2015: Common Sense for Designers - Softcover

 
9783899555431: The Little Know-It-All, Expanded and revised edition 2015: Common Sense for Designers
Softcover
ISBN 10: 3899555430 ISBN 13: 9783899555431
Verlag: Die Gestalten Verlag, 2015

Inhaltsangabe

We email on our smartphones, skype with colleagues around the world, and tweet about our favorite brands. Our work and our play are becoming increasingly digital, but how do these developments affect what creatives do on a daily basis? Because interdisciplinary work has become a matter of course, we need digital know-how. To achieve optimal results, it’s essential that a designer can understand a programmer and a community manager knows the steps involved in print production. This updated edition of The Little Know-It-All provides the fundamental information designers need to know to thrive in their growing field of practice. Expanded to include social media, search engine marketing, and mobile devices, it is an indispensable manual of the knowledge currently required of designers as the evolution of media re-defines their role and expands the disciplines in which they must be competent. With its thematic structure and resourceful index, this updated edition of The Little Know-It-All is both a stimulating reference book for students and newcomers and a trusty companion for design and media professionals to use in their everyday work. This book is available in English and German editions.

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Über die Autorin bzw. den Autor

Silja Bilz studied communication design, typography, and public relations in Berlin, Potsdam, and Basel. She was a designer and marketing manager for Linotype and has worked closely with a variety of renowned font designers. Today, Bilz works as a freelance author and communication manager for an international clientele. Now based in Switzerland, Michael Mischler has been working as a freelance font and graphic designer since 1997. From 1998 to 2006, he worked as a designer and editor for Gestalten. In 2006, Mischler founded Binnenland together with Niklaus Thönen. He also teaches typography at the Schule für Gestaltung Bern und Biel and the Hochschule der Künste Bern.

Von der hinteren Coverseite

We email on our smartphones, skype with colleagues around the world, and tweet about our favorite brands. Our work and our play are becoming increasingly digital, but how do these developments affect what creatives do on a daily basis? To achieve optimal results, it's essential that a designer can understand a programmer and a community manager knows the steps involved in print production. This updated edition of The Little Know-It-All provides the fundamental information designers need to know to thrive in their growing field of practice. Expanded to include social media, search engine marketing, and mobile devices, it is an indispensable manual of the knowledge currently required of designers as the evolution of media re-defines their role and expands the disciplines in which they must be competent.

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Verlag
Die Gestalten Verlag
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
3899555430
ISBN 13 
9783899555431
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
480
Herausgeber
Bilz Silja, Mischler M., Klanten R.
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Die Gestalten Verlag GmbH & Co. KG
hello@gestalten.com

Mariannenstraße
Berlin
10999
Deutschland

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9783899553482: The Little Know-It-All: Common Sense for Designers

Vorgestellte Ausgabe

ISBN 10:  3899553489 ISBN 13:  9783899553482
Verlag: Die Gestalten Verlag, 2011
Softcover