crEATe.: Eating, Design and Future Food

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9783899552317: crEATe.: Eating, Design and Future Food

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Umschlagtext:

Food is not just a hot topic in design and cutting edge creativity today, but also

an enormous industry with changing standards and perceptions. crEATe. investigates

recent trends and visual developments within food, design, hospitality and

packaging design. This sourcebook documents and illustrates manifold examples

and concepts that are the driving forces in contemporary food, both influencing

and inspiring today's visionary chefs, designers, and consumers.

Six extensive chapters shed new light on the central topics and various approaches

relevant in contemporary food with incisive texts including profile features of

visionary creatives accompanied by visuals. It starts by examining the treacherous

landscape of food politics with environmental and production concerns in

"Food Activists," The return of "Wholehearted" home-style cooking is addressed

as well as the sophisticated choices of nutritional "Smart Food," "Packaging" confronts

new challenges in delivering high impact aesthetic and brand experiences

while being cost effective and sustainable.

The concepts and interior design approaches of "Food Spaces" are also evolving

into luxurious canteens, cooking laboratories and store designs. The various

attitudes of how people are embracing food are defined in "Typologies," Finally,

crEATe. further explores "Future Solutions" by illuminating emerging trends that

will follow, illustrating how food will look as well as how we will respond to it emotionally

and aesthetically.

Based upon research by trend analysts Chris Sanderson and Martin Raymond from

the London firm The Future Laboratory, the multifaceted examples in thisinformative

volume are diverse. Portrayed in striking ways, they range from product design,

industrial design and the interiors of restaurants and hotels to branding and

consumerism. crEATe. surely indicates how food is gaining new meaning in our

lifestyle as well as in top-notch contemporary design.

Reseña del editor:

Food is not just a hot topic in design and cutting edge creativity today, but also an enormous industry with changing standards and perceptions. Based upon research by trend analysts from the London firm The Future Laboratory, crEATe. investigates recent trends and visual developments in and around food. The book examines everything from the way we eat, the interiors and furniture of innovative restaurants and shops, industrial design and the packaging of food to branding and consumerism. With incisive texts including profile features accompanied with stunning visuals, this sourcebook indicates how food is gaining new meaning in our lives and in top-notch contemporary design.

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Chris Sanderson
Verlag: Gestalten Dez 2008 (2008)
ISBN 10: 3899552318 ISBN 13: 9783899552317
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Buchbeschreibung Gestalten Dez 2008, 2008. Buch. Buchzustand: Neu. 290x205x24 mm. Neuware - In sechs umfangreichen Kapiteln erläutern aufschlussreiche Texte sowie Interviews mit den Protagonisten der unterschiedlichen Ansätze wesentliche Themen: Vom Food Aktivismus, der sich den politischen und gesellschaftlichen Hintergründen der Preispolitik widmet, einer Rückbesinnung auf wesentliche Elemente traditionellen Essens ('Omas Küche') und Smart Food über Verpackungsdesign und Orte, an denen man isst, bis hin zur typologischen Identitätsbildung ('Man ist, was man isst') und einem Ausblick auf die Zukunft des Essens. Eine Vielzahl von Beispielen aus unterschiedlichen gestalterischen Disziplinen wie Produkt und Industrial Design, Interior Design in Restaurants und Hotels sowie Charakterisierungen der unterschiedlichen Brands und Konsumenten illustrieren diese Inhalte eindrucksvoll. crEATe zeigt wie die vielfältige Beschäftigung mit Essen und Trinken als nachhaltiges Thema visueller Kultur Ausdruck in zeitgemäßen Design-Trends findet und neue Bedeutung erfährt. 215 pp. Englisch. Artikel-Nr. 9783899552317

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