Managing Partnerships for Maximum Performance (Electronic Commerce; Bd. 14)

Inhaltsangabe

In today’s increasingly competitive environment, collaborative business mod¬els have become pervasive; this trend has accelerated with the advent of the Internet. As a result, the question of how to turn these partnerships into a suc¬cess story has become key. Due to the horizontal structure of the information technology industry, companies here started to partner very early, thus being in the lead as regards leveraging the partners’ resources and managing multi¬ple partner relationships. Backed by extensive field research and comple¬mented by a thorough theoretical analysis, the book delivers the key insights from the industry’s dominant market players. At the same time it sheds light on a networking phenomenon up to nowpreviously neglected in the literature.

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