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Customer Intimacy Analytics: Leveraging Operational Data to Assess Customer Knowledge and Relationships and to Measure their Business Impact - Softcover
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The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly \"servitizing\" businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions.
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The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly \"servitizing\" businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions.
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Customer Intimacy Analytics: Leveraging Operational Data to Assess Customer Knowledge and Relationships and to Measure their Business Impact
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Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact
ISBN 10: 3866448481
ISBN 13: 9783866448483
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Taschenbuch. Zustand: Neu. Neuware -The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly 'servitizing' businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions. 384 pp. Englisch. Artikel-Nr. 9783866448483
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Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact
Verlag:
Karlsruher Institut für Technologie, 2014
ISBN 10: 3866448481
ISBN 13: 9783866448483
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Taschenbuch. Zustand: Neu. Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact | Francois Habryn | Taschenbuch | Kartoniert / Broschiert | Englisch | 2014 | Karlsruher Institut für Technologie | EAN 9783866448483 | Verantwortliche Person für die EU: Karlsruher Institut für Technologie (KIT), Institut AIFB, Kaiserstr. 89, 76133 Karlsruhe, verlag[at]aifb[dot]uni-karlsruhe[dot]de | Anbieter: preigu. Artikel-Nr. 105185856
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