Mapping Retail Spots: A Retail Branding Perspective: A Quantitative Research Study on Retail Store Branding - Softcover

Inhaltsangabe

With the growing realization that brands are one of a firm’s most valuable intangible assets, branding has emerged as a top management priority in the last decade. This book integrates lessons from branding and retail image research to provide a better understanding of how retailers create their brand images, paying special attention to the role of the manufacturer and private label brand assortment

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.