Verwandte Artikel zu Media Multitaskers Challenge Traditional Media Planning...
Media Multitaskers Challenge Traditional Media Planning Approaches: A lence into Lebanon & the Middle East Region - Softcover
Inhaltsangabe
Following the emergence of new technologies and the rise of the digital age, the media landscape has shifted and is now challenging media organizations to rethink their current media mix strategies targeting the young consumer. With the rapid and fast paced lifestyle mandated by the modern life, young consumers, between the ages of 18 to 35 years old, are increasingly balancing and juggling several tasks at once. Such multitasking behaviors are now pressuring organizations to venture in a multimedia approach in terms of their communication strategies. This research project attempts to support marketing, media and communication professionals to better understand the extent to which the concept of media multitasking is established in Lebanon and tries to advocate for a multimedia planning approach that will render a higher level of purchase intention for consumers in the region.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Reseña del editor
Following the emergence of new technologies and the rise of the digital age, the media landscape has shifted and is now challenging media organizations to rethink their current media mix strategies targeting the young consumer. With the rapid and fast paced lifestyle mandated by the modern life, young consumers, between the ages of 18 to 35 years old, are increasingly balancing and juggling several tasks at once. Such multitasking behaviors are now pressuring organizations to venture in a multimedia approach in terms of their communication strategies. This research project attempts to support marketing, media and communication professionals to better understand the extent to which the concept of media multitasking is established in Lebanon and tries to advocate for a multimedia planning approach that will render a higher level of purchase intention for consumers in the region.
Biografía del autor
Karim Merhi has obtained his Masters degree in Business Administration in 2012 from the American University of Beirut. He is specialized in Marketing; more precisely, he carries 5 years of experience in Brand Management, covering the Middle East region, with one of the leading multinational snacking companies.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Neu kaufen
Diesen Artikel anzeigen
EUR 49,00
EUR 60,00 für den Versand von Deutschland nach USA
Versandziele, Kosten & DauerSuchergebnisse für Media Multitaskers Challenge Traditional Media Planning...
Foto des Verkäufers
Media Multitaskers Challenge Traditional Media Planning Approaches
Verlag:
LAP LAMBERT Academic Publishing Dez 2012, 2012
ISBN 10: 3847331736
ISBN 13: 9783847331735
Neu
Taschenbuch
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. Neuware -Following the emergence of new technologies and the rise of the digital age, the media landscape has shifted and is now challenging media organizations to rethink their current media mix strategies targeting the young consumer. With the rapid and fast paced lifestyle mandated by the modern life, young consumers, between the ages of 18 to 35 years old, are increasingly balancing and juggling several tasks at once. Such multitasking behaviors are now pressuring organizations to venture in a multimedia approach in terms of their communication strategies. This research project attempts to support marketing, media and communication professionals to better understand the extent to which the concept of media multitasking is established in Lebanon and tries to advocate for a multimedia planning approach that will render a higher level of purchase intention for consumers in the region.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch. Artikel-Nr. 9783847331735
Anzahl: 2 verfügbar