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The role of Mobile Technology in Promoting E-Commerce In SMEs In Kenya: The role Of Mobile Technology in promoting Electronic commerce In small and Medium Enterprises in Kenya Major theories - Softcover
Inhaltsangabe
The study was done in 2009 and examined the role of mobile technology in promoting electronic commerce in small and medium enterprises in kenya. Mobile technology in kenya has expanded and the number of mobile subcribers grown since its introduction into the market. The research done in Nairobi`s markets of Gikomba and Marigiti gives the positive role played by the mobile technology which has had a great impact on the way SMES operate. The study found that while mobile technology was considered valuable to SMEs the penetration of Ecommerce was low.Trust and confidence has yet to be establshed in Electronic commerce yet the mobile phone has become3 an important tool for commerce. Internet services are low and used to get information on new technology and marketing skills.The use of mobile technology in kenya was considered by SMEs as essential in increasing their market while increasing contacts between the customers and suppliers while promoting greater efficiency. The mobile banking (Mpesa) and the use of SmS were considered to be important for Smes transactions. The study also showed that there is a gap in information for Smes that could be filled using mobile technology.
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Reseña del editor
The study was done in 2009 and examined the role of mobile technology in promoting electronic commerce in small and medium enterprises in kenya. Mobile technology in kenya has expanded and the number of mobile subcribers grown since its introduction into the market. The research done in Nairobi`s markets of Gikomba and Marigiti gives the positive role played by the mobile technology which has had a great impact on the way SMES operate. The study found that while mobile technology was considered valuable to SMEs the penetration of Ecommerce was low.Trust and confidence has yet to be establshed in Electronic commerce yet the mobile phone has become3 an important tool for commerce. Internet services are low and used to get information on new technology and marketing skills.The use of mobile technology in kenya was considered by SMEs as essential in increasing their market while increasing contacts between the customers and suppliers while promoting greater efficiency. The mobile banking (Mpesa) and the use of SmS were considered to be important for Smes transactions. The study also showed that there is a gap in information for Smes that could be filled using mobile technology.
Biografía del autor
Jean Kimani graduated with an MBA from the University Of Liverpool,UK in 2011. As a career diplomat involved in negotiations on bridging the digital divide at World Summit Information Society (WSIS) and ITU meetings in Geneva she is interested in the role of Mobile technology in Africa and its practical use to small and medium enterprises.
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The role of Mobile Technology in Promoting E-Commerce In SMEs In Kenya
Verlag:
LAP LAMBERT Academic Publishing Feb 2012, 2012
ISBN 10: 3847301985
ISBN 13: 9783847301981
Neu
Taschenbuch
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. Neuware -The study was done in 2009 and examined the role of mobile technology in promoting electronic commerce in small and medium enterprises in kenya. Mobile technology in kenya has expanded and the number of mobile subcribers grown since its introduction into the market. The research done in Nairobi`s markets of Gikomba and Marigiti gives the positive role played by the mobile technology which has had a great impact on the way SMES operate. The study found that while mobile technology was considered valuable to SMEs the penetration of Ecommerce was low.Trust and confidence has yet to be establshed in Electronic commerce yet the mobile phone has become3 an important tool for commerce. Internet services are low and used to get information on new technology and marketing skills.The use of mobile technology in kenya was considered by SMEs as essential in increasing their market while increasing contacts between the customers and suppliers while promoting greater efficiency. The mobile banking (Mpesa) and the use of SmS were considered to be important for Smes transactions. The study also showed that there is a gap in information for Smes that could be filled using mobile technology.Books on Demand GmbH, Überseering 33, 22297 Hamburg 76 pp. Englisch. Artikel-Nr. 9783847301981
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The role of Mobile Technology in Promoting E-Commerce In SMEs In Kenya: The role Of Mobile Technology in promoting Electronic commerce In small and Medium Enterprises in Kenya Major theories
Verlag:
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3847301985
ISBN 13: 9783847301981
Neu
Paperback
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Brand New. 76 pages. 8.66x5.91x0.18 inches. In Stock. Artikel-Nr. 3847301985
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