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In Pursuit of the Triple Bottom Line: Economic, Social, and Environmental Commitment at Clif Bar, Stonyfield Farm, and Starbucks - Softcover
Inhaltsangabe
Clif Bar, Stonyfield Farm, and Starbucks Coffee Company are three food and beverage companies that serve as role models to others in pursuit of the triple bottom line: all take into consideration economic, social, and environmental returns and have received public recognition for their success in all three areas. Representing three different corporate structures, they share a reputation of demonstrating that it is possible to do good and to do well simultaneously. The topic then turns to causality: do their social and environmental initiatives make them more profitable? Are their CSR initiatives enhancing their profits or are they doing well financially despite their commitment to social and environmental causes? At the end of the day, does Corporate Social Responsibility (CSR) make good business sense?
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Reseña del editor
Clif Bar, Stonyfield Farm, and Starbucks Coffee Company are three food and beverage companies that serve as role models to others in pursuit of the triple bottom line: all take into consideration economic, social, and environmental returns and have received public recognition for their success in all three areas. Representing three different corporate structures, they share a reputation of demonstrating that it is possible to do good and to do well simultaneously. The topic then turns to causality: do their social and environmental initiatives make them more profitable? Are their CSR initiatives enhancing their profits or are they doing well financially despite their commitment to social and environmental causes? At the end of the day, does Corporate Social Responsibility (CSR) make good business sense?
Biografía del autor
Kristen Rainey earned an MBA at the Johnson School of Management at Cornell University, including a semester at SDA Bocconi in Milan, Italy. She also holds a Masters in International Affairs from The Fletcher School at Tufts and a Bachelor's degree from Princeton University. She resides in Portland, Oregon.
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In Pursuit of the Triple Bottom Line
Verlag:
LAP LAMBERT Academic Publishing Nov 2011, 2011
ISBN 10: 3846533904
ISBN 13: 9783846533901
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Taschenbuch
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
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Taschenbuch. Zustand: Neu. Neuware -Clif Bar, Stonyfield Farm, and Starbucks Coffee Company are three food and beverage companies that serve as role models to others in pursuit of the triple bottom line: all take into consideration economic, social, and environmental returns and have received public recognition for their success in all three areas. Representing three different corporate structures, they share a reputation of demonstrating that it is possible to do good and to do well simultaneously. The topic then turns to causality: do their social and environmental initiatives make them more profitable Are their CSR initiatives enhancing their profits or are they doing well financially despite their commitment to social and environmental causes At the end of the day, does Corporate Social Responsibility (CSR) make good business sense Books on Demand GmbH, Überseering 33, 22297 Hamburg 108 pp. Englisch. Artikel-Nr. 9783846533901
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In Pursuit of the Triple Bottom Line: Economic, Social, and Environmental Commitment at Clif Bar, Stonyfield Farm, and Starbucks
Verlag:
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3846533904
ISBN 13: 9783846533901
Neu
Paperback
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Brand New. 108 pages. 8.66x5.91x0.25 inches. In Stock. Artikel-Nr. 3846533904
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