Banking Behavior of Islamic Bank Customers: A Study on Islamic Banks' Products and Services - Softcover

Ilyas, Noor Ul Ain

 
9783846500774: Banking Behavior of Islamic Bank Customers: A Study on Islamic Banks' Products and Services
Softcover
ISBN 10: 3846500771 ISBN 13: 9783846500774
Verlag: LAP LAMBERT Academic Publishing, 2011

Inhaltsangabe

The Term Islamic Banking is now not remained new in Pakistan. Islamic Banking has gained much recognition in Pakistan Financial Market. The conventional banking sector is the major competitor of Islamic banking. Higher competition demands Islamic banks to be more customers oriented and show superiority in their products and service. In order to acquire major market share, Islamic banks must consider their customers approach, satisfaction and awareness level towards it. Among issues covered in the study were customer’s understandings of Islamic banking in Pakistan and also the awareness, usage and satisfaction level with various Islamic banking products. It further analyzes the bank selection criteria of customers and service quality of bank. The study reveals that there is significant relationship between customers’ awareness of Islamic bank products/services and their education level and also there is relationship between customers’ satisfaction with various products/service and their length of relationship with bank.

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Über die Autorin bzw. den Autor

Noor Ul Ain, M.Com (18years): Studied Business Finance at Hailey College of Commerce, University of The Punjab, Lahore

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
3846500771
ISBN 13 
9783846500774
Einband
Taschenbuch
Anzahl der Seiten
108
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Presses Academiques Francophones
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland