Verwandte Artikel zu Customer Satisfaction: A Case Study of TATA ACE

Customer Satisfaction: A Case Study of TATA ACE - Softcover

Azad, Md. Abul Kalam; Ashraf, Md. Waleed

 
9783845439563: Customer Satisfaction: A Case Study of TATA ACE
Softcover
ISBN 10: 3845439564 ISBN 13: 9783845439563
Verlag: LAP LAMBERT Academic Publishing, 2012

Inhaltsangabe

Determining Customer Satisfaction has been a paradox since long. This book is an effort to explore the determinants of customer satisfaction for automobile industry using sample from Bangladesh. Results have shown a significant positive relationship of Product Dimensions and Service Dimensions with overall customer satisfaction for TATA ACE, one of the most selling vehicles of the country. A strong recommendation in favor of After Sales Service has also given in this book.

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Über die Autorin bzw. den Autor

Md. Abul Kalam Azad has been working as an Assistant Professor of Finance at International Islamic University Chittagong, Bangladesh. He also served at University of Bedfordshire, United Kingdom as an Adjunct Faculty. He obtained his MSc from University of Bedfordshire, UK.He has been performing as an Editor of Bangladesh Business Review.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
3845439564
ISBN 13 
9783845439563
Einband
Taschenbuch
Anzahl der Seiten
80
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
VDM Verlag Dr. Müller
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland