Profiling Consumer Perception of Country of Origin of Foreign Products: An Approach to Profiling Foreign Product Evaluations - Softcover

Kumara, PAP Samantha

 
9783845422435: Profiling Consumer Perception of Country of Origin of Foreign Products: An Approach to Profiling Foreign Product Evaluations
Softcover
ISBN 10: 3845422432 ISBN 13: 9783845422435
Verlag: LAP LAMBERT Academic Publishing, 2011

Inhaltsangabe

Consumer expectations of foreign products are one of the bases which can be used to examine consumers’ inner feelings and dynamics and how consumers respond or use the country of origin information cue. Identifying the influences on the country image formations needs examinations of what consumers expect from foreign products. Accordingly, this study has attempted to provide insights on possible consumer profiles based on what consumers expect from foreign products,to understand what causative factors affect the perceptions of the country of origin of foreign products. The understanding of what consumers expect from foreign products enables marketers of foreign products to identify the implications of “foreignness”. This study revealed that consumers buy foreign products in order to meet their expectations: Conviviality, Novelty, Relaxation, Searching and Economic and consumer demographics have a significant impact on the expectations of COO of foreign products. Thus, this study has proposed an approach to categorize consumers based on consumer expectations of COO of foreign products into distinct profiles, which have remarkable theoretical, policy and managerial implications.

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Reseña del editor

Consumer expectations of foreign products are one of the bases which can be used to examine consumers' inner feelings and dynamics and how consumers respond or use the country of origin information cue. Identifying the influences on the country image formations needs examinations of what consumers expect from foreign products. Accordingly, this study has attempted to provide insights on possible consumer profiles based on what consumers expect from foreign products,to understand what causative factors affect the perceptions of the country of origin of foreign products. The understanding of what consumers expect from foreign products enables marketers of foreign products to identify the implications of "foreignness". This study revealed that consumers buy foreign products in order to meet their expectations: Conviviality, Novelty, Relaxation, Searching and Economic and consumer demographics have a significant impact on the expectations of COO of foreign products. Thus, this study has proposed an approach to categorize consumers based on consumer expectations of COO of foreign products into distinct profiles, which have remarkable theoretical, policy and managerial implications.

Biografía del autor

Dr. Samantha, BBA, MBA, PhD. Senior Lecturer at the Faculty of Management and Finance, University of Ruhuna, Sri Lanka. His teaching and research interests include marketing management, brand management and consumer behavior.He has authored a number of papers in refereed journals and is the author of Doing Social Research with SPSS: A Basic Guide.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
3845422432
ISBN 13 
9783845422435
Einband
Tapa blanda
Anzahl der Seiten
112
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Verantwortliche Person
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