Inhaltsangabe
Project Gram Bima elaborates on the present state of affairs of the Insurance Sector. The market scenario in the hinterlands are actually wooing brands and big companies to venture in to their territory. From a writeup of Pradip Kashyap, CEO of OrgMart, it was evident that it was the rural markets that saved India in the time of Recession. Eminent Professor Dr. C.K.Prahlad also indicated the importance of Marketing at the bottom of the Pyramid through his book "Fortune at the bottom of the Pyramid". This work is a primary research to support the fact that the rural markets can no longer be ignored.
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Über die Autorin bzw. den Autor
Dr. Arnab Bandyopadhyay and Dr. Mithu Dey (Sarkar) are professors of Asansol Engineering College, India. They have more than 14 years of teaching and research experience. Their research field is Applied Statistics. They have published several books and international journals on Applied Statistics. They have guided several students for Ph. D.
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GRAM BIMA "Rural Insurance"
Verlag:
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3845419210
ISBN 13: 9783845419213
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Taschenbuch
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Taschenbuch. Zustand: Neu. GRAM BIMA "Rural Insurance" | Arnab Bandyopadhyay | Taschenbuch | 60 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783845419213 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Artikel-Nr. 106883550
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