Verwandte Artikel zu How They Shop: A Research on the effect of price and...
How They Shop: A Research on the effect of price and communication on customer satisfaction in multi-channel shopping - Softcover
Inhaltsangabe
This is a research on the effect of price and communication on customer satisfaction in multi-channel shopping, namely, online and through traditional stores. There is an in-depth literature review on the various factors that have an effect on the final outcome i.e. purchase. It is believed that prices are usually lower online. If a firm competes through more than one channel, it is very important that its brand image is consistent through all the channels. Important communication like prices of the products, promotions etc. need extra attention as the company is in contact with the customer through more than one channel and in order to build a loyal customer base, it is imperative that the same information is being communicated. The sample group interviewed comprised of both, the consumers and the managers to know both sides of the story. What the consumers perceive and think at the time of making the purchase and what the managers or the companies put forth to the customers should be in sync. Open ended questions from both the sample groups helped in getting a clearer picture.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Reseña del editor
This is a research on the effect of price and communication on customer satisfaction in multi-channel shopping, namely, online and through traditional stores. There is an in-depth literature review on the various factors that have an effect on the final outcome i.e. purchase. It is believed that prices are usually lower online. If a firm competes through more than one channel, it is very important that its brand image is consistent through all the channels. Important communication like prices of the products, promotions etc. need extra attention as the company is in contact with the customer through more than one channel and in order to build a loyal customer base, it is imperative that the same information is being communicated. The sample group interviewed comprised of both, the consumers and the managers to know both sides of the story. What the consumers perceive and think at the time of making the purchase and what the managers or the companies put forth to the customers should be in sync. Open ended questions from both the sample groups helped in getting a clearer picture.
Biografía del autor
Priyanka Behrani completed her MA in Marketing from the University of Nottingham, UK in 2007 and is living in New Delhi,India at the moment. She is currently self employed and running her own business.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Neu kaufen
Diesen Artikel anzeigen
EUR 49,00
Gratis für den Versand innerhalb von/der Deutschland
Versandziele, Kosten & DauerSuchergebnisse für How They Shop: A Research on the effect of price and...
Foto des Verkäufers
How They Shop
Verlag:
LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3845409835
ISBN 13: 9783845409832
Neu
Taschenbuch
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. Neuware -This is a research on the effect of price and communication on customer satisfaction in multi-channel shopping, namely, online and through traditional stores. There is an in-depth literature review on the various factors that have an effect on the final outcome i.e. purchase. It is believed that prices are usually lower online. If a firm competes through more than one channel, it is very important that its brand image is consistent through all the channels. Important communication like prices of the products, promotions etc. need extra attention as the company is in contact with the customer through more than one channel and in order to build a loyal customer base, it is imperative that the same information is being communicated. The sample group interviewed comprised of both, the consumers and the managers to know both sides of the story. What the consumers perceive and think at the time of making the purchase and what the managers or the companies put forth to the customers should be in sync. Open ended questions from both the sample groups helped in getting a clearer picture.Books on Demand GmbH, Überseering 33, 22297 Hamburg 76 pp. Englisch. Artikel-Nr. 9783845409832
Anzahl: 2 verfügbar