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Consumers Perceived Value and Satisfaction: A Study on Farmers Buying Behaviour with Reference to Agrochemicals - Softcover
Inhaltsangabe
Recent studies have proved that farmers are becoming knowledgeable and asking for better performance from product and companies. This books is an attempt to understand the farmers perceived value and satisfaction about various agrochemicals used in agriculture. This book is based on a field level study conducted in Jorhat (India) with the aim to assess the current image of the agrochemical companies, their products and competitors. This book also helps in knowing how the farmer’s form preferences among the brands in the choice set and also what is their perceived value about different pesticide brands. This study will helps the companies in knowing whether or not its products are able to meet the farmer’s expectation, because this affects both satisfaction and repurchase probability. The book is useful for the undergraduate and postgraduate students and researchers of agricultural economics, agricultural marketing, agribusiness and commerce. It is also useful for various companies dealing in agrochemicals, officers and staff of departments involved in agriculture development.
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Reseña del editor
Recent studies have proved that farmers are becoming knowledgeable and asking for better performance from product and companies. This books is an attempt to understand the farmers perceived value and satisfaction about various agrochemicals used in agriculture. This book is based on a field level study conducted in Jorhat (India) with the aim to assess the current image of the agrochemical companies, their products and competitors. This book also helps in knowing how the farmer’s form preferences among the brands in the choice set and also what is their perceived value about different pesticide brands. This study will helps the companies in knowing whether or not its products are able to meet the farmer’s expectation, because this affects both satisfaction and repurchase probability. The book is useful for the undergraduate and postgraduate students and researchers of agricultural economics, agricultural marketing, agribusiness and commerce. It is also useful for various companies dealing in agrochemicals, officers and staff of departments involved in agriculture development.
Biografía del autor
Deepak Bhagat, MBA, is assistant professor in Department of Management, North- Eastern Hill University, Tura campus; Meghalaya (India). B. K. Barooah, PhD, is a senior professor and head in the Department of Agricultural Economics and Farm Management, Assam Agricultural University, Jorhat, Assam (India).
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Consumers Perceived Value and Satisfaction
Verlag:
LAP LAMBERT Academic Publishing Jun 2011, 2011
ISBN 10: 3845404876
ISBN 13: 9783845404875
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Taschenbuch
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Taschenbuch. Zustand: Neu. Neuware -Recent studies have proved that farmers are becoming knowledgeable and asking for better performance from product and companies. This books is an attempt to understand the farmers perceived value and satisfaction about various agrochemicals used in agriculture. This book is based on a field level study conducted in Jorhat (India) with the aim to assess the current image of the agrochemical companies, their products and competitors. This book also helps in knowing how the farmer¿s form preferences among the brands in the choice set and also what is their perceived value about different pesticide brands. This study will helps the companies in knowing whether or not its products are able to meet the farmer¿s expectation, because this affects both satisfaction and repurchase probability. The book is useful for the undergraduate and postgraduate students and researchers of agricultural economics, agricultural marketing, agribusiness and commerce. It is also useful for various companies dealing in agrochemicals, officers and staff of departments involved in agriculture development.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch. Artikel-Nr. 9783845404875
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