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Channel Innovation in Commercial Banking Sector: A Malaysian Perspective - Softcover

Munusamy, Jayaraman; A, Banu; M, Mansur

 
9783844395907: Channel Innovation in Commercial Banking Sector: A Malaysian Perspective
Softcover
ISBN 10: 3844395903 ISBN 13: 9783844395907
Verlag: LAP LAMBERT Academic Publishing, 2011

Inhaltsangabe

The study on Banking Channel Innovation was conducted in Klang Valley in Malaysia. It investigates the impact of demographic characteristics on the adoption of retail internet banking among consumers in the commercial banking sector. The study adopted a quantitaive approach using survey questionnaire to collect data from respondents at the variuos banking outlets in Klang Valley. The results indicated that age and income levels exhibited significant relationship with adoption of retail internet banking. Whereas, gender, race, education and ocupation did not affect the adoption of retail internet banking in the Malaysian context. The result shows that younger consumers favor new banking channel. Therefore, bankers should promote internet banking among younger generation and also educate older consumers that adoption of internet banking is free from risk.

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Über die Autorinnen und Autoren

Dr. Jayaraman Munusamy is an Associate Professor with Limkokwing University in Malaysia. Previously, an Assistant Professor at University Tun Abdul Razak till 2008 , as a teacher in 1970’s, as a Marketing Manager in 1980’s, as an Industrial Marketing Manager for Ikeda in 1990’s and as a Six Sigma Manager with Johnson Controls in 2000's.

Dr. Jayaraman Munusamy is an Associate Professor with Limkokwing University in Malaysia. Previously, an Assistant Professor at University Tun Abdul Razak till 2008 , as a teacher in 1970’s, as a Marketing Manager in 1980’s, as an Industrial Marketing Manager for Ikeda in 1990’s and as a Six Sigma Manager with Johnson Controls in 2000's.

Dr. Jayaraman Munusamy is an Associate Professor with Limkokwing University in Malaysia. Previously, an Assistant Professor at University Tun Abdul Razak till 2008 , as a teacher in 1970’s, as a Marketing Manager in 1980’s, as an Industrial Marketing Manager for Ikeda in 1990’s and as a Six Sigma Manager with Johnson Controls in 2000's.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
3844395903
ISBN 13 
9783844395907
Einband
Taschenbuch
Anzahl der Seiten
80
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Dictus Publishing
Customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland