Color as a Method of Influence on Consumers: Color-Music Correspondence - Softcover

Karimova, Gulnara Z.

 
9783844382662: Color as a Method of Influence on Consumers: Color-Music Correspondence
Softcover
ISBN 10: 3844382666 ISBN 13: 9783844382662
Verlag: LAP LAMBERT Academic Publishing, 2011

Inhaltsangabe

The main focus of this book is the use of color in advertising. The theoretical base of this research has been built upon perspectives forwarded by Kandinsky, Scriabin and Elkin who tried to correlate color to music. The research explores whether color music theory developed by psychotherapist Dr. Elkin has an effect in advertising. The study has revealed that the color-music correspondence theory proposed by Dr. Elkin can be modified due to variables in cultural perception and can find application to advertiisng field.

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Über die Autorin bzw. den Autor

Gulnara Z. Karimova has received her PhD degree in Communication and Media Studies at Eastern Mediterranean University (Cyprus). She is an author of such articles as The Role of Chronotope within Advertising Narrative, Carnival of Change, and Interpretive Methodology from Literary Criticism: Carnivalesque Analysis of Popular Culture

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
3844382666
ISBN 13 
9783844382662
Einband
Taschenbuch
Anzahl der Seiten
72
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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