Internet Influence in IT B2B Markets: Exploratory Study on Internet Influence in Indian Sub-continent - Softcover

GUPTA, HITESH

 
9783844381566: Internet Influence in IT B2B Markets: Exploratory Study on Internet Influence in Indian Sub-continent
Softcover
ISBN 10: 3844381562 ISBN 13: 9783844381566
Verlag: LAP LAMBERT Academic Publishing, 2011

Inhaltsangabe

About the Book : The B2B marketplace in Indian Information Technology sector is going through a transformation. Both existing and new players are experimenting with new purchasing solutions through internet as they lack a seamless flow of information among customers, suppliers and their employees. One of the most important concern for marketing managers of today is the way business organisations purchase products. In fact, people involved in the purchase process form buying centre in purchase process; some say it as a complex and dynamic process that requires plenty of information and in reality internet is a vast source of that information which can have an influence upon purchase to a great extent. Business organisations have been forced to adapt their purchase process due to the recent developments in internet environments. The internet offers a blend of opportunities to the rganizations due to its speed, variety, control, communication access and strong distribution. Therefore, the book investigates the internet influence in information technology B2B markets of Indian Sub-continent.

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Reseña del editor

About the Book : The B2B marketplace in Indian Information Technology sector is going through a transformation. Both existing and new players are experimenting with new purchasing solutions through internet as they lack a seamless flow of information among customers, suppliers and their employees. One of the most important concern for marketing managers of today is the way business organisations purchase products. In fact, people involved in the purchase process form buying centre in purchase process; some say it as a complex and dynamic process that requires plenty of information and in reality internet is a vast source of that information which can have an influence upon purchase to a great extent. Business organisations have been forced to adapt their purchase process due to the recent developments in internet environments. The internet offers a blend of opportunities to the rganizations due to its speed, variety, control, communication access and strong distribution. Therefore, the book investigates the internet influence in information technology B2B markets of Indian Sub-continent.

Biografía del autor

Hitesh Gupta is a researcher with Birla Institute of Technology. He has around 10 years of B2B/Industrial Experience. He is a promoter of around 8 organizations in the field of manufacturing, IT and services, like SMC, MTM, SPEAK Foundation. He has written books like SPSS, Research Methodology, B2B Marketing & Management Information System.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
3844381562
ISBN 13 
9783844381566
Einband
Tapa blanda
Anzahl der Seiten
72
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Verantwortliche Person
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