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The Design and Marketing of Power Tools: Examining the Role of Design Strategy in Garden Power Tool Companies - Softcover
Inhaltsangabe
Design strategy allows many companies to develop a plan for what they need to make and do, affecting both their immediate and long-term prospects. In this study, a specific approach has been taken to understand and analyse the role that it plays in the garden power tool market. The study focused on design and marketing of garden power tools. Findings provided the foundations for the development of a generic design strategy framework appropriate to the garden power tool market.
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Reseña del editor
Design strategy allows many companies to develop a plan for what they need to make and do, affecting both their immediate and long-term prospects. In this study, a specific approach has been taken to understand and analyse the role that it plays in the garden power tool market. The study focused on design and marketing of garden power tools. Findings provided the foundations for the development of a generic design strategy framework appropriate to the garden power tool market.
Biografía del autor
Gisli Thorsteinsson is an Assistant Professor at University of Iceland. Dr.Tom Page is an Assistant Professor at Loughborough University. Dr. Subramaniam Arunachalam is an Associate Professor at University of East London. The authors have all written numerous articles in the area of Design and published several textbooks.
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The Design and Marketing of Power Tools
Verlag:
LAP LAMBERT Academic Publishing Mär 2011, 2011
ISBN 10: 384432335X
ISBN 13: 9783844323351
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Taschenbuch. Zustand: Neu. Neuware -Design strategy allows many companies to develop a plan for what they need to make and do, affecting both their immediate and long-term prospects. In this study, a specific approach has been taken to understand and analyse the role that it plays in the garden power tool market. The study focused on design and marketing of garden power tools. Findings provided the foundations for the development of a generic design strategy framework appropriate to the garden power tool market.Books on Demand GmbH, Überseering 33, 22297 Hamburg 68 pp. Englisch. Artikel-Nr. 9783844323351
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