Verwandte Artikel zu Brand Innovation in FMCG: Fast Moving Consumer Goods

Brand Innovation in FMCG: Fast Moving Consumer Goods - Softcover

Page, Tom; Thorsteinsson, Gisli

 
9783844316117: Brand Innovation in FMCG: Fast Moving Consumer Goods
Softcover
ISBN 10: 3844316116 ISBN 13: 9783844316117
Verlag: LAP LAMBERT Academic Publishing, 2011

Inhaltsangabe

The definition of packaging is as follows: ?Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages and all the development and manufacturing processes that are required to create the packaging. In order to develop consistent successful packaging within the competitive and fast moving food and cosmetics market, premium brands must liaise with consumers in order to maintain an optimised brand design for their products.

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Über die Autorin bzw. den Autor

O trabalho de Tom e Gisli tem sido amplamente publicado sob a forma de artigos em revistas, contribuições para livros, actas de conferências, artigos de conferências e artigos técnicos. Supervisionaram estudantes de investigação, actuaram como examinadores externos em programas de licenciatura e pós-graduação, examinaram doutoramentos e mestrados e reviram muitas revistas importantes.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
3844316116
ISBN 13 
9783844316117
Einband
Taschenbuch
Anzahl der Seiten
64
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Verlag Unser Wissen
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland