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COMPETITIVE STRATEGY DYNAMICS OF OEMs IN THE ICT INDUSTRY: Facing the challenge of digital convergence - Softcover

Chiaroni, Davide

 
9783844311785: COMPETITIVE STRATEGY DYNAMICS OF OEMs IN THE ICT INDUSTRY: Facing the challenge of digital convergence
Softcover
ISBN 10: 3844311785 ISBN 13: 9783844311785
Verlag: LAP LAMBERT Academic Publishing, 2011

Inhaltsangabe

Context dynamics in the ICT industry created a new, more ambiguous competitive arena characterised by continuously shifting boundaries. As a consequence, the original equilibrium characterised by vertically integrated companies (and product architectures), and also the 1990s ?alternate? equilibrium of integration and stratification, has been completely broken. A new model of competition for OEMs has been envisioned, characterised by the ?horizontal? competition of specialised players exploiting their competences (and assets) across a number of product segments, even outside the traditional boundaries of the ICT industry, but focusing themselves on a given layer. New competitive strategy dynamics are required by companies to shape the new competitive scenario.

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Über die Autorin bzw. den Autor

Ph.D., Assistant Professor, Politecnico di Milano

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
3844311785
ISBN 13 
9783844311785
Einband
Taschenbuch
Anzahl der Seiten
232
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Fastbook Publishing
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
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