Internal Marketing and Strategy Implementation: The impact of Internal Marketing Practices on Employees Satisfaction and Commitment in Implementing Firms Strategic Orientations - Softcover

Nikbin, Davoud

 
9783843370110: Internal Marketing and Strategy Implementation: The impact of Internal Marketing Practices on Employees Satisfaction and Commitment in Implementing Firms Strategic Orientations
Softcover
ISBN 10: 3843370117 ISBN 13: 9783843370110
Verlag: LAP LAMBERT Academic Publishing, 2010

Inhaltsangabe

The importance of internal marketing has become one of the main concerns for many organizations, especially in service sector. The major aim of internal marketing is to ensure that employees feel that management cares about their needs, thus, successful application of internal marketing practices will then translate into positive employee attitudes toward their work which will further facilitates superior performance of the firm.

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Über die Autorin bzw. den Autor

Davoud Nikbin is currently a PhD student at Universiti Sains Malaysia. After completing his undergraduate studies in Iran, he joined Universiti Sains Malaysia for MBA programme. As a researcher he has been active in publication and has published numerous papers in international journals as well as conference proceedings.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
3843370117
ISBN 13 
9783843370110
Einband
Taschenbuch
Anzahl der Seiten
144
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Edicoes Nosso Conhecimento
customerservice@vdm-vsg.de

SIA
Riga
1039
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