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Innovation and Marketing of Fast Moving Consumer Goods: The Art and Technology of Premium packaging techniques - Softcover

Thorsteinsson, Gísli; Page, Tom

 
9783843366489: Innovation and Marketing of Fast Moving Consumer Goods: The Art and Technology of Premium packaging techniques
Softcover
ISBN 10: 3843366489 ISBN 13: 9783843366489
Verlag: LAP LAMBERT Academic Publishing, 2010

Inhaltsangabe

This book demonstrates an investigation to distinguish what factors make premium packaging more premium than that of the mass products. The following questions were used to lead the work: 1. How much influence does packaging have on a consumer's decision? 2. What specific techniques are used by the premium packaging products? 3. Which of the techniques are most effective in making the packaging premium? 4. How can these techniques be measured empirically?

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Über die Autorinnen und Autoren

Gisli is an Assistant Professor at The University Iceland. His main research area concern using Virtual Reality Learning Environments for idea generation. Gisli is one of the originators of the pedagogy of the new Icelandic subject area of Innovation. He has written numerous articles on Innovation Education and published several textbooks.

Gisli is an Assistant Professor at The University Iceland. His main research area concern using Virtual Reality Learning Environments for idea generation. Gisli is one of the originators of the pedagogy of the new Icelandic subject area of Innovation. He has written numerous articles on Innovation Education and published several textbooks.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
3843366489
ISBN 13 
9783843366489
Einband
Taschenbuch
Anzahl der Seiten
64
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Fastbook Publishing
customerservice@vdm-vsg.de

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Riga
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