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Can Water Become More Appealing Through Enhanced Design and Marketing?: Research on Designing and Marketing bottled water - Softcover

Thorsteinsson, Gísli; Page, Tom

 
9783843358224: Can Water Become More Appealing Through Enhanced Design and Marketing?: Research on Designing and Marketing bottled water
Softcover
ISBN 10: 3843358222 ISBN 13: 9783843358224
Verlag: LAP LAMBERT Academic Publishing, 2010

Inhaltsangabe

Most research on the bottled water industry only addresses environmental or quality issues. This research, however, examines how tap water can be made more appealing to consumers. It, furthermore, explores in detail why consumers favour bottled water over tap water and why consumers choose certain brands of bottled water over others? Finding answers to these questions enables strategies to be formulated to make tap water more appealing through design and marketing.

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Über die Autorinnen und Autoren

Gisli is an Assistant Professor at The University Iceland. His main research area concern using Virtual Reality Learning Environments for idea generation. Gisli is one of the originators of the pedagogy of the new Icelandic subject area of Innovation. He has written numerous articles on Innovation Education and published several textbooks.

Gisli is an Assistant Professor at The University Iceland. His main research area concern using Virtual Reality Learning Environments for idea generation. Gisli is one of the originators of the pedagogy of the new Icelandic subject area of Innovation. He has written numerous articles on Innovation Education and published several textbooks.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
3843358222
ISBN 13 
9783843358224
Einband
Taschenbuch
Anzahl der Seiten
76
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
VDM Verlag Dr. Müller
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
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Lettland