Inhaltsangabe
Outshopping Behaviour defined as movement of people from one retail trade area to another in search of better options and deals has been studied in many countries worldwide. Most studies try to identify behavioural reasons behind such movement and its impact on trade. Outshopping also predominates in India, because of market structures differences across urban and rural areas and needs thorough investigation. A Sequential Mixed Method design was used for the study. Extensive literature review followed by in-depth interview based grounded theory study was used to generate a set of variables applicapable to Indian market. Variables and model thus generated was studied quantitatively on larger sample. SEM was used to establish the validity of the model. Results give a model for outshopping and establish differences in shopping behaviour for rural and urban customer, later being more habit oriented and vicarious in nature as against value orientation in the previous one. Theoretically results establish the importance of need for uniqueness and service expectations in explaining Outshopping Behaviour.
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Über die Autorin bzw. den Autor
Sanjeev Varshney; Fellow in Marketing Management from MDI(India). His Doctoral thesis on OutShopping Behaviour was awarded the Best Management Thesis award at COSMAR 2006. He has over 10 years of work experience and has worked in both industry and academia. He is interested in Retailing, CB and MR and is rationalist as a researcher.
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Outshopping Behaviour | Antecedents, Inter-relationships and Classification
Verlag:
LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838375297
ISBN 13: 9783838375298
Neu
Taschenbuch
Anbieter: preigu, Osnabrück, Deutschland
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Taschenbuch. Zustand: Neu. Outshopping Behaviour | Antecedents, Inter-relationships and Classification | Sanjeev Varshney | Taschenbuch | 268 S. | Englisch | 2010 | LAP LAMBERT Academic Publishing | EAN 9783838375298 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Artikel-Nr. 107421959
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Outshopping Behaviour
Verlag:
LAP LAMBERT Academic Publishing Aug 2010, 2010
ISBN 10: 3838375297
ISBN 13: 9783838375298
Neu
Taschenbuch
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. Neuware -Outshopping Behaviour defined as movement of people from one retail trade area to another in search of better options and deals has been studied in many countries worldwide. Most studies try to identify behavioural reasons behind such movement and its impact on trade. Outshopping also predominates in India, because of market structures differences across urban and rural areas and needs thorough investigation. A Sequential Mixed Method design was used for the study. Extensive literature review followed by in-depth interview based grounded theory study was used to generate a set of variables applicapable to Indian market. Variables and model thus generated was studied quantitatively on larger sample. SEM was used to establish the validity of the model. Results give a model for outshopping and establish differences in shopping behaviour for rural and urban customer, later being more habit oriented and vicarious in nature as against value orientation in the previous one. Theoretically results establish the importance of need for uniqueness and service expectations in explaining Outshopping Behaviour.Books on Demand GmbH, Überseering 33, 22297 Hamburg 268 pp. Englisch. Artikel-Nr. 9783838375298
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