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Return to investors on money invested by them in government backed avenues have bottomed, which has forced investors to go for investing their savings in money markets anticipating better returns. The lack of awareness as to complex interplay of market forces makes investor fear about the possibility of shrinkage in the purchasing power of their investment. This scenario gives birth to the requirement of people well versed with the art of trade or any firm providing such services. This opportunity has led to entry of a large number of fund house and consequently also to an intense competition to grab the investors' share. Thus mutual fund industry today is not only about managing the funds but also making the investors believe that their money rests in safe hands. All this action and phenomenon has forced the players to apply lot of marketing gimmicks to hold the investors with them. This situation has made the study on application of McCarthy's Marketing Mix Model to make an inroad in customers' decision making, a very pertinent and timely study. The present besides analyzing the same also comes out with the positions that players, can take to have an edge over the rivals.
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Reseña del editor
Return to investors on money invested by them in government backed avenues have bottomed, which has forced investors to go for investing their savings in money markets anticipating better returns. The lack of awareness as to complex interplay of market forces makes investor fear about the possibility of shrinkage in the purchasing power of their investment. This scenario gives birth to the requirement of people well versed with the art of trade or any firm providing such services. This opportunity has led to entry of a large number of fund house and consequently also to an intense competition to grab the investors' share. Thus mutual fund industry today is not only about managing the funds but also making the investors believe that their money rests in safe hands. All this action and phenomenon has forced the players to apply lot of marketing gimmicks to hold the investors with them. This situation has made the study on application of McCarthy's Marketing Mix Model to make an inroad in customers' decision making, a very pertinent and timely study. The present besides analyzing the same also comes out with the positions that players, can take to have an edge over the rivals.
Biografía del autor
Saurabh Singh MBA,MIMA,FISM,AMT,[27.09.1974]is Consultant Mgmt Speaker & Prof of Busi Admin at GBPUAT Pantnagar India since Feb?04 after having six yrs stint with industry. He is credited with many Research & other publications. He has earned Certif of Merit, Fellow & Professional Member Status by national & Intl Orgs in Profession & Academia.
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MUTUAL FUNDS MARKETING AND McCARTHY
Verlag:
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3838373324
ISBN 13: 9783838373324
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Softcover
Anbieter: moluna, Greven, Deutschland
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MUTUAL FUNDS MARKETING AND McCARTHY
Verlag:
LAP LAMBERT Academic Publishing Feb 2011, 2011
ISBN 10: 3838373324
ISBN 13: 9783838373324
Neu
Taschenbuch
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. Neuware -Return to investors on money invested by them in government backed avenues have bottomed, which has forced investors to go for investing their savings in money markets anticipating better returns. The lack of awareness as to complex interplay of market forces makes investor fear about the possibility of shrinkage in the purchasing power of their investment. This scenario gives birth to the requirement of people well versed with the art of trade or any firm providing such services. This opportunity has led to entry of a large number of fund house and consequently also to an intense competition to grab the investors'' share. Thus mutual fund industry today is not only about managing the funds but also making the investors believe that their money rests in safe hands. All this action and phenomenon has forced the players to apply lot of marketing gimmicks to hold the investors with them. This situation has made the study on application of McCarthy''s Marketing Mix Model to make an inroad in customers'' decision making, a very pertinent and timely study. The present besides analyzing the same also comes out with the positions that players, can take to have an edge over the rivals.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch. Artikel-Nr. 9783838373324
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