Public Relations and Corporate Communication Practices in Industries: An Essential Guide to Achieve Success in Profession with Precision - Softcover
Inhaltsangabe
Public relations is a distinctive management function which helps establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an organization and its publics; involves the management of problems or issues; helps management to keep informed and responsive to public opinion; defines and emphasizes the responsibility of management to serve the public interest; helps management to keeps abreast of and effectively utilize change, serving as an early warning system to anticipate trends; and uses research and sound and ethical communication techniques as its principal tools. In this context this study tries to explore two-fold path. The first attempts to understand the way Public Relations and Corporate Communication departments are structured in organizations and the functions they perform in meeting the challenges of contingent environments. The second focuses on the management-induced constraints, if any, experienced by Public Relations or Corporate Communication personnel. core focus area of this book is to, broadly explore the structure and functions of Public Relations/Corporate Communication departments of small and large industries.
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Über die Autorin bzw. den Autor
(Dr). R.Ravi Kumar,MA,M.Phil,(PhD)Mass Communication, He is a leading executive,in PR/corporate communication/branding/media/publishing sector, having two decades of experience in, strategic PR planning, reputation management, branding,cc,media relations,research, consultancy,teaching & PR content. Reach him at: ravi196@gmail.com +91-9848394362
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Public Relations and Corporate Communication Practices in Industries
Verlag:
LAP LAMBERT Academic Publishing Nov 2012, 2012
ISBN 10: 3838360842
ISBN 13: 9783838360843
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Taschenbuch. Zustand: Neu. Neuware -Public relations is a distinctive management function which helps establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an organization and its publics; involves the management of problems or issues; helps management to keep informed and responsive to public opinion; defines and emphasizes the responsibility of management to serve the public interest; helps management to keeps abreast of and effectively utilize change, serving as an early warning system to anticipate trends; and uses research and sound and ethical communication techniques as its principal tools. In this context this study tries to explore two-fold path. The first attempts to understand the way Public Relations and Corporate Communication departments are structured in organizations and the functions they perform in meeting the challenges of contingent environments. The second focuses on the management-induced constraints, if any, experienced by Public Relations or Corporate Communication personnel. core focus area of this book is to, broadly explore the structure and functions of Public Relations/Corporate Communication departments of small and large industries.Books on Demand GmbH, Überseering 33, 22297 Hamburg 116 pp. Englisch. Artikel-Nr. 9783838360843
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