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Innovative Packaging Design for Fast Moving Consumer Goods: How well do we need to design to get consumer interest? - Softcover
Inhaltsangabe
There are many research reports regarding packaging and its guidelines of design and development being well designed to maximise consumer interest, but premium and mass brands with their split in the market is not a well explored subject matter. This book examines packaging techniques and methods, moreover on psychological reasoning behind user and consumer decisions. It also uncovered strong links to standard pack design within both industries being a foundation for brands to build upon with special decorations and finishes to customise and dictate what user market the product is aimed at.
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Reseña del editor
There are many research reports regarding packaging and its guidelines of design and development being well designed to maximise consumer interest, but premium and mass brands with their split in the market is not a well explored subject matter. This book examines packaging techniques and methods, moreover on psychological reasoning behind user and consumer decisions. It also uncovered strong links to standard pack design within both industries being a foundation for brands to build upon with special decorations and finishes to customise and dictate what user market the product is aimed at.
Biografía del autor
Gisli is an Assistant Professor at The University Iceland. His main research area concern using Virtual Reality Learning Environments for idea generation. Gisli is one of the originators of the pedagogy of the new Icelandic subject area of Innovation. He has written numerous articles on Innovation Education and published several textbooks.
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- VerlagLAP LAMBERT Academic Publishing
- Erscheinungsdatum2010
- ISBN 10 3838355474
- ISBN 13 9783838355474
- EinbandTapa blanda
- SpracheEnglisch
- Anzahl der Seiten64
- Kontakt zum HerstellerNicht verfügbar
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Innovative Packaging Design for Fast Moving Consumer Goods : How well do we need to design to get consumer interest?
Verlag:
LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838355474
ISBN 13: 9783838355474
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Innovative Packaging Design for Fast Moving Consumer Goods
Verlag:
LAP LAMBERT Academic Publishing, 2010
ISBN 10: 3838355474
ISBN 13: 9783838355474
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Softcover
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Innovative Packaging Design for Fast Moving Consumer Goods
Verlag:
LAP LAMBERT Academic Publishing Jul 2010, 2010
ISBN 10: 3838355474
ISBN 13: 9783838355474
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Taschenbuch. Zustand: Neu. Neuware -There are many research reports regarding packaging and its guidelines of design and development being well designed to maximise consumer interest, but premium and mass brands with their split in the market is not a well explored subject matter. This book examines packaging techniques and methods, moreover on psychological reasoning behind user and consumer decisions. It also uncovered strong links to standard pack design within both industries being a foundation for brands to build upon with special decorations and finishes to customise and dictate what user market the product is aimed at.Books on Demand GmbH, Überseering 33, 22297 Hamburg 64 pp. Englisch. Artikel-Nr. 9783838355474
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