Global Governance as Business Strategy: The Case of Gazprom - Softcover

Business is Global: Interrelations in global bargaining power frameworks became shifted by the impact of global governance nowadays. The whole world is linked through internet based operations, financial markets, global problems, governmental alliances and business relations. Understanding this complexity is essential for multinational companies to succeed in the competitive environment: The Global Business. But also for the other player within the dynamic framework of global bargaining power it is important to understand the mechanism of interrelations and dependencies. This literature deals with the four main groups that build up together the Global Governance framework: National Governments, Trans-National Companies, Civil Society and International Organizations. Indeed, it takes the Trans-National Companies (TNC) into focus and explains the mechanisms that have impact on their bargaining power. As theoretical basis the ´Porters five forces model´ was taken in order to reconstruct the competitive environment. Later this model becomes modified and added by a sixth source, based on the studies of Aidan R. Vining. In the end the Hirschmann´s "Voice and Exit Theory" is used to indicate the possible strategies to react on given global constellations. Each source and its impact on the bargaining power framework are analyzed explicit. In a second step the interrelations and mutual reactions are taken into focus. Last but not least this literature shows up options for TNC to conquer the mechanism, gain competitive advantage and increase bargaining power that leads to higher revenue in a business related sense.

Diana Manuel´evna Mateo (B.A.) was born in Riga, Latvia in 1986. Her father was a student from the Dominican Republic send by the soviet ministry of aviation to Latvia. Her mother studied at the Leninkomsomol Rotbanner Institute for engineering and civil aviation. In 1990 Diana Mateo entered with her family the Federal Republic of Germany. She rose up in Berlin and graduated in 2008 as Bachelor of Arts in International Business for European Management at the European University of Applied Science in Cologne. During that time she specialized on global questions and got involved into humanitarian and social projects. 2009 she worked in Düsseldorf at HSBC in international capital investment markets. 2010 Diana Mateo returned back to Berlin to continue working on political and financial development aid projects.