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D&AD. The Copy Book: how some of the best advertising writers in the world write their advertising (Varia) - Hardcover
Inhaltsangabe
The superstars and leading professionals in the business of writing ads
In 1995, the D&AD published a book on the art of writing for advertising. Though now outdated, the best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication, including works from the last 15 years. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 48 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. Looking for the clues to well-written, effective, and compelling stories that make great advertising? Look no further.
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Über die Autorin bzw. den Autor
The annual D&AD Awards - the industry's biggest and best - reward outstanding creativity, originality, technical excellence and innovation in design and advertising. D&AD is a nonprofit educational charity that was launched in 1962 by a group of London-based designers and art directors, with iconic and legendary professionals on both its judging panels and winners lists. By celebrating creative communication and rewarding its practitioners, D&AD raises standards across the industry.
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D&Ad Copy Book: how some of the best advertising writers in the world write their advertising
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Hardback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR005655020
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D&AD: The Copy Book
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Hardcover. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 5.2. Artikel-Nr. G3836528320I4N10
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D&ad: The Copy Book
Anbieter: Lost Books, AUSTIN, TX, USA
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Hard cover. Zustand: Good. No dust jacket. Sewn binding. Paper over boards. With dust jacket. 368 p. Contains: Illustrations, black & white, Illustrations, color. Audience: General/trade. Artikel-Nr. Alibris.0016510
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Beispielbild für diese ISBN
D&ad: The Copy Book
Anbieter: Lost Books, AUSTIN, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Hard cover. Sewn binding. Paper over boards. With dust jacket. 368 p. Contains: Illustrations, black & white, Illustrations, color. Audience: General/trade. Very good in good dust jacket. moderate shelf wear to jacket. Text is clean and unmarked. Artikel-Nr. Alibris.0015199
Anzahl: 1 verfügbar