The Internet Case Study Book - Softcover

 
9783836518956: The Internet Case Study Book
Softcover
ISBN 10: 3836518953 ISBN 13: 9783836518956
Verlag: Taschen GmbH, 2010

Inhaltsangabe

<div><p><b>How to make your business work online</b><br><br> <b>Featuring 60 success stories, from clients' briefings to final projects</b>, this book provides detailed studies divided into five chapters: e-Commerce, Corporate Sites, Campaigns, Social Media, and Promotional Sites. These subjects form the core of what the web can offer to every person or institution, and knowing how these projects were developed can help differentiate your business or online presence from that of your competitors.<br><br> Strategies examined range from those of giant corporations to small businesses, but all have a common goal: <b>a successful, efficient and cost-effective investment on the web.</b> Each project is laid out in terms of Brief, Challenge, Strategy and Results. From Coca-Cola to Prince of Persia, from Diesel to Domino's Pizza, this book shows how successful businesses of any size can devise an effective online presence, and features the work of strategic innovators such as Ajaz Ahmed, Alex Bogusky, and Jeff Goodby.</p></div>

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorinnen und Autoren

<div><p><b>About the editors:</b><br> <b>Rob Ford</b> founded Favourite Website Awards (FWA) in 2000, a recognition program for cutting-edge web design. His work has featured in the<i> Chicago Tribune</i>,<i> Guardian</i> and various web related magazines. He has judged many industry award shows, contributes regularly to web design sites and magazines, and writes a regular column in Adobe's <i>Edge Newsletter</i>.<br><br> <b>Julius Wiedemann</b> was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include<i> Animation Now!,</i> <i>Advertising Now! </i>the <i>Web Design </i>series, and<i> 1000 Favorite Websites</i></p></div>

About the editors:
Rob Ford founded Favourite Website Awards (FWA) in 2000, a recognition program for cutting-edge web design. His work has featured in the Chicago Tribune, Guardian and various web related magazines. He has judged many industry award shows, contributes regularly to web design sites and magazines, and writes a regular column in Adobe's Edge Newsletter.

Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Taschen GmbH
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
3836518953
ISBN 13 
9783836518956
Einband
Taschenbuch
Anzahl der Seiten
382
Herausgeber
Ford Rob, Wiedemann Julius
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
TASCHEN GmbH
contact@taschen.com

Hohenzollernring 53. D
K�ln
50672
Deutschland