Verwandte Artikel zu A History of Advertising: Creative Promotion (Midi)
Inhaltsangabe
This engrossing, oversized (9.75x11.25") volume chronicles clever and colorful advertising campaigns mainly in Europe and North America in the 20th and 21st centuries, in heavily illustrated 2-page entries. The volume concludes with profiles of notable companies and individuals and a bibliography. Typical for this publisher, the images and layout are of the best quality. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
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Über die Autorin bzw. den Autor
Authors Stephane Pincas and Marc Loiseau are advertising veterans from Paris, having worked over three decades in top creative departments and on social research respectively. During their long period in the industry, mostly at the fourth largest communication group Publicis, they have helped to build some of the most legendary French brands nationally and internationally. Their in-depth knowledge about the field and their personal adventures are reflected in this publication.
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History of Advertising: Creative Promotion
Verlag:
Taschen GmbH, Germany, Cologne, 2008
ISBN 10: 3836502127
ISBN 13: 9783836502122
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Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
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Paperback. Zustand: Very Good. This title presents the evolution of the ad. The history of western advertising is a long one, starting as early as the 1630s, when frenchman Theophraste Renaudot placed the first advertising notes in La Gazette de France, or in 1786, when William Tayler began to offer his services as "Agent to the Country's Printers, Booksellers, etc.," but the first time that the term "advertising agency" was used dates back to 1842, when Volney B. Palmer created his agency in Philadelphia, Pennsylvania. Widely considered to represent the birth of the modern advertising, this date marks the beginning of a creative industry that has transformed many commercial works into cultural icons.Divided by into sections by decades, this book explores the most legendary campaigns and brands of advertising's modern history, with specific anecdotes and comments on the importance on every campaign. You will find the picture of the camel that originated the Camel package, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR004235464
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History of Advertising: Creative Promotion (Basic Architecture Series)
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Hardcover. Zustand: Very Good. History of Advertising: Creative Promotion (Basic Architecture Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9783836502122
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A History of Advertising
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Hardcover. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G3836502127I5N00
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A History of Advertising
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Hardcover. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G3836502127I5N00
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History of Advertising: Creative Promotion (Basic Architecture Series)
Anbieter: Bahamut Media, Reading, Vereinigtes Königreich
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Hardcover. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9783836502122
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History of Advertising: Creative Promotion
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hardcover. Zustand: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Artikel-Nr. rev5290537315
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A History of Advertising
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2300grams, ISBN:9783836502122. Artikel-Nr. 5808062
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