Introduction to Business Intelligence - Softcover

Inhaltsangabe

During the past few years, fast changes in the economic environment andmassive technological developments in the field of information technologyhave constituted challenges for many companies. The growing capabilities tocollect and store loads of internal and external data make it more and moredifficult for a business’s management to find the really important pieces ofinformation. This situation of information overload is tackeled by a variety ofanalytic concepts and tools which can be subsumed under the opalescentterm of "Business Intelligence". This book introduces these different conceptsand then presents the most important tools such as data warehousesand data marts, online analytical processing, data mining, and reporting. Thebook aims at a not information technology focussed kind of presentation andevaluates the relevance of the tools introduced for companies’ dailyoperations. Therefore it adresses economists and managers (even of smalland medium enterprises) who want to get a guided overview of the field ofBusiness Intelligence as well as students of business administrations and ofbusiness information systems.

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