Future trends in conference tourism

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9783836408561: Future trends in conference tourism
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The main purpose of this book is to find out those future trends which will deeply influence conference tourism and the research of appropriate marketing strategies. It compares Hong Kong and Vienna, which are both representative cities of the conference tourism in Asia and Europe respectively. A portfolio analysis of both conference cities was made to facilitate a direct comparison. In order to define future trends in conference tourism, the author used a funnel-system. First global trends were analysed, followed by trends in Asia and Europe. After a categorisation of the future trends in tourism, new directions for conference tourism were established. Future trends in conference tourism have been categorised in six sections which are explained in the book. The destination which will be the first to orientate its marketing strategies according to these trends could have an enormous advantage in the future. In order to compare Hong Kong's and Vienna's marketing strategies with each other a three dimensional consideration consisting of a historical, a cultural and an economical axis was made. The book addresses decision makers of the conference industry, marketing managers of conference centres and conference organisers.

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9783639402551: Future trends in conference tourism: Successful marketing strategies

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ISBN 10:  3639402553 ISBN 13:  9783639402551
Verlag: VDM Verlag, 2012
Softcover

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Julia Peis
Verlag: VDM Verlag Dr. Müller Mai 2007 (2007)
ISBN 10: 3836408562 ISBN 13: 9783836408561
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Buchbeschreibung VDM Verlag Dr. Müller Mai 2007, 2007. Taschenbuch. Zustand: Neu. Neuware - The main purpose of this book is to find out those future trends which will deeply influence conference tourism and the research of appropriate marketing strategies in view of future trends with a comparison between Hong Kong and Vienna, which are both representative cities of the conference tourism in Asia and Europe respectively.A portfolio analysis of both conference cities was made to facilitate a direct comparison. In order to define future trends in conference tourism, the author used a funnel-system. First global trends were analysed, followed by trends in Asia and Europe. After a categorisation of the future trends in tourism, new directions for conference tourism were established.The three main results of the book are the following: Future trends in conference tourism have been categorised in six sections which are explained in the book. The destination, which will be the first to orientate its marketing strategies according to these trends, could have an enormous advantage in the future. In order to compare Hong Kong s and Vienna s marketing strategies with each other a three dimensional consideration consisting of a historical, a cultural and an economical axis.The book addresses decision makers of the conference industry, marketing managers of conference centres and conference organisers. 134 pp. Englisch. Artikel-Nr. 9783836408561

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