Future trends in conference tourism

0 durchschnittliche Bewertung
( 0 Bewertungen bei Goodreads )
 
9783836408561: Future trends in conference tourism

The main purpose of this book is to find out those future trends which will deeply influence conference tourism and the research of appropriate marketing strategies. It compares Hong Kong and Vienna, which are both representative cities of the conference tourism in Asia and Europe respectively. A portfolio analysis of both conference cities was made to facilitate a direct comparison. In order to define future trends in conference tourism, the author used a funnel-system. First global trends were analysed, followed by trends in Asia and Europe. After a categorisation of the future trends in tourism, new directions for conference tourism were established. Future trends in conference tourism have been categorised in six sections which are explained in the book. The destination which will be the first to orientate its marketing strategies according to these trends could have an enormous advantage in the future. In order to compare Hong Kong's and Vienna's marketing strategies with each other a three dimensional consideration consisting of a historical, a cultural and an economical axis was made. The book addresses decision makers of the conference industry, marketing managers of conference centres and conference organisers.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

About the Author:

Studies in management in tourism and leisureindustry at the MCI (Management CenterInnsbruck). Project manager for pco tyrol congress(Professional Congress Organiser)with Congress undMesse Innsbruck GmbH. Hobbies: Skiing, Hiking,Swimming, Mountainbiking, Being creative.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

(Keine Angebote verfügbar)

Buch Finden:



Kaufgesuch aufgeben

Sie kennen Autor und Titel des Buches und finden es trotzdem nicht auf ZVAB? Dann geben Sie einen Suchauftrag auf und wir informieren Sie automatisch, sobald das Buch verfügbar ist!

Kaufgesuch aufgeben