Verwandte Artikel zu New Online Retailing: Innovation and Transformation
Inhaltsangabe
The authors describe in detail what makes today's online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together "lessons learned" from the last 10 years, and give readers a tour of the future of online selling.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Über die Autorin bzw. den Autor
Gerrit Heinemann is a professor of business, management and trade at the
Niederrhein University of Applied Sciences, Mönchengladbach, Germany.
Christoph Schwarzl is Managing Director and Retail Industry Principal at Accenture,
Düsseldorf, Germany.
Von der hinteren Coverseite
The authors describe in detail what makes today s online retailing different and provide eight central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together lessons learned from the last 10 years, and give readers a tour of the future of online selling.
Contents
Online Retailing in Transition Revolution, not Evolution
New Online Retailing What Does It Mean?
Eight Success Factors in New Online Retailing
Best Practices in New Online Retailing
Risks and Benefits of New Online Retailing
Target Groups
Top management in the retailing and consumer goods industries
Teachers and students in marketing and retailing
About the Authors
Gerrit Heinemann is a professor of business, management and trade at the
Niederrhein University of Applied Sciences, Mönchengladbach, Germany.
Christoph Schwarzl is Managing Director and Retail Industry Principal at Accenture,
Düsseldorf, Germany.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Neu kaufen
Diesen Artikel anzeigen
EUR 47,23
Gratis für den Versand innerhalb von/der Deutschland
Versandziele, Kosten & Dauer
Suchergebnisse für New Online Retailing: Innovation and Transformation
Beispielbild für diese ISBN
New Online Retailing : Innovation and Transformation
Anbieter: Buchpark, Trebbin, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Zustand: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher. Artikel-Nr. 25300371/2
Anzahl: 1 verfügbar
Foto des Verkäufers
New Online Retailing
Anbieter: moluna, Greven, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. Artikel-Nr. 11813368
Anzahl: Mehr als 20 verfügbar
Foto des Verkäufers
New Online Retailing
Verlag:
Gabler Verlag, Gabler Verlag Sep 2014, 2014
ISBN 10: 3834946524
ISBN 13: 9783834946522
Neu
Taschenbuch
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. Neuware -All estimates indicate that the Internet boom will continue in the coming years and that brick and mortar retailers in particular can profit from this boom. Ten years ago, scholars and practitioners assumed only certain types of products, such as books or software, would sell well. The development of online retail has taught us something very different, however: Every product category can be sold online, and the more unwieldy the products and the more consultation support they require, the more suc cessful they are on the Web. The need for current information about online retail is quite high. Yet the number of actual resources providing information about these new Web developments is limited, and many sources are out of date, given the dynamic nature of the Internet. The German edition of this work resonated equally well with both scholars and practi tioners. In the following English edition, the basic figures used have been updated and international best practice cases were added. Furthermore, in the second chapter, special consideration was given to the aspects of innovation and transformation. In conclusion, we would like to point out that it was of critical concern for us to pro vide a bridge between theory and practice with this book, and to make it available to an international readership. If we have failed to satisfy this requirement, we ask for leniency but also for your feedback. Mönchengladbach Gerrit Heinemann Düsseldorf Christoph Schwarzl VII Table of Contents Foreword.VII Abbreviations.XVSpringer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg 280 pp. Englisch. Artikel-Nr. 9783834946522
Anzahl: 2 verfügbar
Foto des Verkäufers
New Online Retailing : Innovation and Transformation
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - All estimates indicate that the Internet boom will continue in the coming years and that brick and mortar retailers in particular can profit from this boom. Ten years ago, scholars and practitioners assumed only certain types of products, such as books or software, would sell well. The development of online retail has taught us something very different, however: Every product category can be sold online, and the more unwieldy the products and the more consultation support they require, the more suc cessful they are on the Web. The need for current information about online retail is quite high. Yet the number of actual resources providing information about these new Web developments is limited, and many sources are out of date, given the dynamic nature of the Internet. The German edition of this work resonated equally well with both scholars and practi tioners. In the following English edition, the basic figures used have been updated and international best practice cases were added. Furthermore, in the second chapter, special consideration was given to the aspects of innovation and transformation. In conclusion, we would like to point out that it was of critical concern for us to pro vide a bridge between theory and practice with this book, and to make it available to an international readership. If we have failed to satisfy this requirement, we ask for leniency but also for your feedback. Mönchengladbach Gerrit Heinemann Düsseldorf Christoph Schwarzl VII Table of Contents Foreword.VII Abbreviations.XV. Artikel-Nr. 9783834946522
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
New Online Retailing: Innovation and Transformation
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. In. Artikel-Nr. ria9783834946522_new
Anzahl: Mehr als 20 verfügbar